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The Tug-of-War For CNN Reveals How Broken US Journalism Has Become.

This past Thursday night, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins posted on social media, noting the confusion and guiding the public to her network’s 9pm newscast.

Although it is by no means a perfect news source, her statement rang true for numerous observers. It remains one of the organizations where one can locate grounded and largely dependable reporting – particularly during fast-moving events like the one taking place near a New Hampshire storage facility.

A Vulnerable State Amid a Business Battle

Yet CNN, now four and a half decades old, finds itself in a precarious state as two massive media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has turned into a major game of business acquisition, instead of as a question of what serves the news-consuming public.

“This is yet another example of the deep structural problems with origins in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The speculation about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“It gets presented as a corporate drama with powerful individuals as the main characters, but there is hardly any discussion of the public interest,” Pickard explained.

A Further Element: Political Influence

This situation is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” antagonist.

Recall the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now claims that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is part of why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to favor that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.

An Outcome of Further Turmoil

Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. This might be a welcome development to many at the network, but it’s not exactly a secure position. That arrangement could position CNN for yet another acquisition. It never ends.

In the view of Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance stated that competition laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by the government,” Wu stated.

The Fundamental Problem and a Path Forward

Whatever happens with this particular battle, the underlying crisis endures.

“Our current system is a highly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can fix it.

Will that happen in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will be impossible forever.

Policies that strengthen independent news organizations, bolster local journalism, fund public media, and outlaw the consolidation of media power in very few hands are achievable – they are essential for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations such as CNN cannot be pawns in the latest corporate chess match.

The writer

Christine Smith

Environmental journalist and sustainability advocate with over a decade of experience covering Canadian climate policy and green innovations.

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